Gino D’Acampo’s Cheekiest This Morning Chats Still Make Fans Cringe

Gino D’Acampo built a reputation on This Morning for saying whatever came into his head, and Holly Willoughby and Phillip Schofield rarely made it through a segment without dissolving into giggles. From naked cooking mishaps to eyebrow raising turns of phrase, the Italian chef turned a mid morning cookery slot into must watch chaos. Here are eight moments that prove Gino never once read the room.

1. The naked cooking segment that stunned the studio

The naked cooking segment that stunned the studio

Long before oversharing became a TV staple, Gino D’Acampo took it further than anyone expected on This Morning back in 2011. He arrived for a cooking segment wearing nothing but a tiny apron, and Phillip Schofield noted the studio had never been so packed with curious crew members. Gino promised to stay professional, then spotted a silver award sitting on the counter and asked, straight faced, whether it really needed to be there. He turned to bin it, giving cameras an unplanned view of his bare backside and leaving Holly Willoughby scarlet. Holly pointed out he was technically still covered by the apron, so Gino whipped it off entirely. Phillip spotted a knitted sock hiding his modesty and howled, “Ah, he’s got a thing on!” before ordering him to scrub up immediately.